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83 pages 2 hours read

Naomi Oreskes, Erik M. Conway

Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming

Nonfiction | Book | Adult | Published in 2010

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Key Figures

Fred Seitz

Fred Seitz was one of America’s most prominent scientists and helped build the atomic bomb when he was still a young scientist during World War II. He “had spent his career at the highest levels of American science” (10), working on various defense projects and writing textbooks on physics for both academics and laypeople alike. He spent his life in “the highest echelons of American science and policy” (25), wielding influence in government as a result of his scientific bona fides. He was the president of Rockefeller University, which received funding for scientific research from the tobacco industry. After he retired, he directed a program for the tobacco company RJ Reynolds that gave out money to fund scientific research which spread doubt as to the causality of cancer from first- and secondhand smoke.

Seitz was a virulent anti-communist who very much believed that the success of communism, however small or theoretical it may be, would certainly lead to the death of capitalism and the disintegration of the American way of life. Seitz saw industry goals as inherently tied to the success of capitalism, believing corporations could provide the necessary means to destroy communism. As such, he emphasized his connection to the National Academy of Sciences—for a while, he was its president—in order to give the appearance that his claims were sanctioned by them and to strengthen his arguments. However, the NAS publicly denounced him, believing him to be a pawn of various industries. Seitz worked closely with the Marshall Institute to defend Reagan’s Strategic Defense Initiative. 

Fred Singer

Although Fred Singer was an environmentalist in the 1960s, he became an adamant Cold Warrior, dedicating his life to fighting communism and the Soviet Union. He “joined forces with the self-appointed defenders of the free market to…undermine science, to deny the truth, and to market doubt” (238). He believed that the EPA was responsible for increasing government control over American lives, which he felt was a slippery slope to communism; as the EPA continued to increase regulations, Singer became more and more opposed to their work and to the work of environmentalists in general: “In the mid-1990s, Fred singer co-authored a major report attacking the US Environmental Protection Agency over the health risks of secondhand smoke” (5-6). This flew in the face of extensive research concerning secondhand smoke, as well as the Surgeon General’s warning that secondhand smoke was toxic and carcinogenic.

Like many of the other merchants of doubt, Singer was a politically conservative physicist “with a history of working at the interface between science and government” (83). He was highly respected by politicians and the media alike, and so many of his claims were given more credence than those of his younger academic counterparts. However, like Seitz, Singer worked closely with the tobacco industry, as his anti-EPA report was funded by the Tobacco Institute and channeled through the Alexis de Tocqueville Institution. Singer also worked at the behest of many other industries, including challenging the Nobel laureate who first realized that CFCs destroyed stratospheric ozone. Along with Seitz, Singer worked closely with the Marshall Institute to defend Reagan’s Strategic Defense Initiative.

William Nierenberg

A child of immigrants, Nierenberg quickly rose through the ranks of scientists to become a leading face in Cold War politics. He was “a child of the atomic age, a man for whom the global anxieties and national challenges of the Cold War had offered remarkable personal opportunities” (79). Nierenberg helped to build the atomic bomb and was closely associated with Cold War weapons programs and research; like Seitz and Singer, Nierenberg received his scientific bona fides from his work with atomic warfare and his political connections.

He was a member of Reagan’s transition team, working closely with the Reagan administration to prevent government regulation. He was a staunch defender of SDI, cofounding the Marshall Institute in order to disseminate the claim that SDI was a crucial aspect of winning the Cold War. Of the scientists, Nierenberg perhaps worked the closest with the Reagan administration. Among other issues, Nierenberg denied the horrors of acid rain, editing the Acid Review Panel Report’s Executive Summary to align with the goals of the Reagan administration. In collusion with Jastrow and Seitz, Nierenberg also wrote a report questioning the existence of global warming. The authors depict Nierenberg as being self-assured to the point of arrogance: “he was sometimes in error but never in doubt” (80). This lack of self-doubt made him appear trustworthy to politicians, who favored certainty over the queries presented by scientific claims. 

Robert Jastrow

“Jastrow was a prominent astrophysicist, successful popular author, and director of the Goddard Institute for Space Studies, who had long been involved with the US Space program” (8). His books were widely received by the American public, who credited him as the “man who brought ‘space down to earth for millions of Americans’” (45). As such, the American public was given to believing Jastrow’s claims, despite the fact that many of them did not concern astrophysics. His name carried a lot of political weight because he had the unusual ability among scientists to communicate ideas to laypeople.

A member of the SDI lobby, Jastrow led the way in strategic defense during the late 1970s and early 1980s. His beliefs, like many of his fellow merchants of doubt, closely aligned with those of the Reagan administration, especially concerning national defense. Jastrow argued that “détente was naïve—a latter-day version of appeasement […and] that Soviet capabilities were far greater than we knew and that it was essential to continue to maintain and even expand our nuclear weapons stockpile” (37). An adamant Cold Warrior, he stressed the uncertainty of Soviet capability, arguing that SDI was the only way to protect the American way of life. 

Edward Teller

Although Teller does not appear as much as many of the other scientists in the narrative, he is an important figure nonetheless. He represents the similarity in beliefs held by these conservative scientists, all of whom were closely linked with the atomic age. Teller was the father of the hydrogen bomb, working closely with weapons throughout the Cold War. During the Reagan years, he came on board as a member of the SDI lobby and eventually served on the President’s Foreign Intelligence Advisory Board. Teller was convinced that liberal academics were to blame for the Cold War, as they had wiped out military research and development. He feared that the Soviets would soon surpass the United States in technology, blaming the concerns of environmentalists for distracting from what he deemed the greatest threat to America: The Cold War. His views were similar to those of Jastrow, and he held the same scientific credibility as Fred Seitz.

Ben Santer

On the opposite side of the spectrum is Ben Santer, the young scientist whose work concerning atmospheric fingerprinting was widely received by the scientific community. In 1995, he wrote a chapter of the Second Assessment Report issued by the Intergovernmental Panel on Climate Change which concluded that “increased greenhouse gases from burning fossil fuels could cause climate change” (2-3), something scientists had acknowledged for a long time. However, this chapter specifically was attacked by the merchants of doubt, who “wrote reports accusing him of ‘scientific cleansing’—expunging the views of those who did not agree” (3). These criticisms were picked up by the media, many of whom lambasted Santer for being an alarmist. Santer’s name was dragged through the mud in the public, even though many in the scientific community openly supported him. To this day, Santer still feels bitter about how poorly he was treated.

In contrast to the merchants of doubt, Santer stands as the metonym for all the scientific victims in the narrative. In fact, he appears as a kind of martyr for global warming, and for science in general throughout the narrative. Unlike the merchants of doubt, Santer had few political connections and his name was relatively unknown outside of scientific circles. Similarly, unlike many of his peers who did not concern themselves with the opinions of the public, Santer tried to take the merchants of doubt to task for their role in obfuscating science, but was blockaded by politicians and the media. His reputation greatly suffered, indicating the power that these merchants of doubt had in society.

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